Guy Ritchie’s ‘The Ministry of Ungentlemanly Warfare’ Hits Cinemas This Week…Only In America – ScreenHub Entertainment

Update: The Ministry of Ungentlemanly Warfare brought in $9 million during its opening weekend against a budget of $60 million.

Suppose you’re like me and you’re a fan of Guy Ritchie and World War II stories. In that case, you’ve probably been at the very least hoping that the English director’s latest film, The Ministry of Ungentlemanly Warfare, would offer some amusing entertainment. The film is slated to hit the big screen on April 19th, there’s just one catch though: it will only hit the big screen in the United States.

In case you’re wondering what this movie is even about, here’s the official synopsis for the film:

“Based upon recently declassified files of the British War Department and inspired by true events, The Ministry of Ungentlemanly Warfare is an action-comedy that tells the story of the first-ever special forces organization formed during WWII by UK Prime Minister Winston Churchill and a small group of military officials including author Ian Fleming. The top-secret combat unit, composed of a motley crew of rogues and mavericks, goes on a daring mission against the Nazis using entirely unconventional and utterly “ungentlemanly” fighting techniques. Ultimately, their audacious approach changed the course of the war and laid the foundation for the British SAS and modern Black Ops warfare.”

Despite coming fresh off the success of Netflix’s The Gentlemen series, Guy Ritchie’s latest film, starring Henry Cavill, will not hit cinemas in the U.K. In Canada, which often shares the domestic theatrical market with the United States, fans will also find themselves unable to watch the film on the big screen this coming weekend. This is thanks to an eight-figure agreement Lionsgate has with Amazon Prime Video for international distribution of their movies. So unless you live in America, you unfortunately won’t be able to watch this movie in cinemas with friends. When we asked about when the film will be released internationally, a rep over at Prime Video stated that we’ll just have to “stay tuned” for that information, so don’t hold your breath for a release this weekend.

[Credit: Lionsgate]

Which is a shame. I’m not expecting The Ministry of Ungentlemanly Warfare to be peak cinema or anything, but it looks like the kind of movie I would’ve wanted to see in cinemas. Per the reviews, the movie is getting about what I expected, fun to watch but nothing exactly A-tier cinema, and there’s nothing wrong with that, to be honest. What’s worse, is that the movie does not seem to have an international streaming date. This means while the film will have a limited theatrical run in one market, the rest of the world will not only be excluded from seeing it in cinemas but also left on the sidelines waiting to watch it. I’m sure there’s a rational marketing reason for this in the end, his movies must do better on streaming than on the big screen, but to delay the international release is frustrating, to say the least.

It’s unfortunate then that international markets, such as British and Canadian, will have to wait to watch it, while only one market will be able to not only see it on the big screen but have the chance to talk about it with friends and debate it online. Why gatekeep a movie? At the very least, the movie should be available on streaming at the same time as it’s theatrical if this is how movie distribution is going to be. This isn’t even the first time Lionsgate and Prime have played this trick this year, with Mark Wahlberg’s Arthur The King getting a similar treatment from Lionsgate and bombing at the box office despite star power, dog power and decent reviews. Is The Ministry of Ungentlemanly Warfare set for a similar fate? With only one market and no other eyes on it this weekend, it seems like it’s been left out to dry for now.

[Credit: Lionsgate]

It should be noted that Arthur The King, which was released in the United States theatrically on March 15th, still is not available on Prime Video at the time of this publication.

The Ministry of Ungentlemanly Warfare also stars Eiza González, Alan Ritchson, Henry Golding, and Cary Elwes and is produced by Jerry Bruckheimer.

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